CakesForAll: Taking a beloved cake brand global with digital experiences
The Challenge
CakesForAll had already built a strong offline reputation through hands-on masterclasses and custom cakes. But with a global following across social platforms and growing demand from international learners, they needed to go digital — offering e-learning courses, selling eBooks, and collecting custom cake orders, all without breaking the bank.
Their biggest hurdle? Building a seamless online experience for customers across three continents, with multiple payment methods and currencies, while starting lean.
What We Did
We partnered with CakesForAll to deliver their full digital transformation — from strategy to support.
- Conducted customer research from their existing audience
- Recommended and integrated a scalable e-learning and commerce solution
- Built a custom WordPress-powered website focused on clear buyer journeys:
→ Take a class or order a cake - Integrated global payment options: PayPal, Stripe, Klarna, Paystack
- Enabled multi-currency commerce for audiences in the Americas, Europe, and Africa
- Created a waitlist strategy to grow anticipation and prime early sales
