BOS Institute: Crafting the Digital Platform for the Next Generation of Sports Leaders

The Business of Sports Institute is an education platform dedicated to nurturing the next generation of sports business professionals across Africa. As part of the BOS Group, the institute offers specialized programs in sports law, branding, data, business, and leadership. The goal was to build a modern digital presence that reflects the institute’s credibility, simplifies program registration, and communicates its value to students and professionals across the continent.

The BOS Institute team needed a centralized website that could host multiple schools under one platform — each with its own course details, registration process, and news updates — while maintaining a consistent and authoritative brand identity. Additionally, the site had to integrate dynamic enrollment forms, waitlist functionality, and automated responses to streamline student engagement.

At itbey, we approached this project with a blend of strategic design thinking and technical precision:

1. Discovery & Strategy – We began by mapping the user journey, defining clear pathways for prospective students to explore programs and register seamlessly.

2. Design & Branding – The design direction combined academic professionalism with the energy of sports. We created a clean, bold layout emphasizing clarity and engagement.

3. Development – The website was built on a flexible WordPress framework, optimized for content management and future scalability.

4. Form Automation – Using Contact Form 7 and intelligent scripting, we built dynamic registration and waitlist forms that capture key data, auto-detect program interest from URLs, and trigger personalized confirmation emails.

5. Content & SEO – We developed structured meta content, optimized page titles, and program descriptions to improve discoverability and maintain brand coherence.

• A fully responsive, user-friendly website that unifies all BOS schools under a single digital experience.

• Streamlined course registration with automated email confirmations and CRM-ready data collection.

• Enhanced credibility through strong visual identity and professional copywriting.

• Scalable foundation for future expansion into e-learning or student portals.

The new BOS Institute platform positions the organization as a leading voice in sports education in Africa. It simplifies program management, improves student onboarding, and serves as a digital hub for community growth and thought leadership in the sports business sector.