AGESI: Empowering Leaders for a Sustainable Africa

AGESI (Africa Green Economy & Sustainability Institute) is a pioneering pan-African initiative dedicated to accelerating the continent’s transition to a green, inclusive, and sustainable economy. Rooted in the legacy of the UNDP’s Africa Green Business and Financing Initiative (AGBFI), AGESI aims to empower leaders, shape policy, and mobilize climate finance for systemic transformation across Africa.

When AGESI approached itbey, the institution was at its inception stage — preparing for its official inaugural launch and webinar event. The organization needed a strong digital presence to communicate its mission, mobilize partners, and position itself as a credible sustainability leader across Africa.

However, there was no existing brand foundation, limited written material, and a need to translate dense concept documents into compelling web content that could engage diverse stakeholders — from policymakers and financiers to youth advocates and researchers.

itbey partnered with AGESI to define a clear digital narrative and build an online platform that reflects its Pan-African vision and institutional depth. Our approach included:

1. Content Strategy & Development

   • Extracted key insights from AGESI’s internal documents, concept notes, and roadmap papers.

   • Crafted accessible, audience-specific web copy across pages (Home, About, What We Do, Events, Resources, Contact, etc.).

   • Developed consistent messaging and tone around leadership, sustainability, and collaboration.

2. Information Architecture & UX Planning

   • Designed a simple, intuitive website structure for policymakers, partners, and visitors to easily explore AGESI’s work.

   • Integrated event, resource, and partnership sections to support long-term engagement and growth.

3. Visual & Brand Positioning Guidance

   • Created direction for AGESI’s visual identity emphasizing clean, modern, and sustainable aesthetics.

   • Ensured alignment between content tone and the brand’s institutional credibility.

4. Launch Alignment

   • Supported messaging and content preparation for the Inaugural Webinar: “Empowering Africa’s Leadership for a Comprehensive Green Transformation.”

The result was a cohesive, content-rich web experience that introduced AGESI as a trusted sustainability institution and thought leader from day one.

The project:

• Established AGESI’s digital foundation ahead of its official launch.

• Provided clear, engaging communication materials that aligned with its brand and vision.

• Positioned AGESI for collaboration with global institutions such as UNDP, AfDB, AU, and ECOWAS.

• Created a scalable framework for future initiatives, publications, and regional expansion.

Key Deliverables

• Website content architecture & copywriting

• Event and press release content

• Brand communication strategy

• Launch campaign messaging

AGESI now stands as a recognized catalyst for sustainability action across Africa — with a credible online presence that reflects its mission to empower leaders, mobilize finance, and drive policy transformation.

Through this collaboration, itbey helped translate AGESI’s vision into a compelling digital narrative — a foundation that will continue to grow with Africa’s sustainability movement.