RobustHR: Launching a bold HR tech suite with unified branding and conversion-driven design
The Challenge
RobustHR was preparing to launch a full-suite HR software platform into a highly competitive market. With five products bundled under one powerful umbrella—BaseHR, Payroll, Assessment, Performance, and Recruitment—they needed a strong brand identity and a website that didn’t just inform, but sold.
Our Solution
We partnered with RobustHR from the ground up, crafting a cohesive brand identity for the entire suite. From naming to logo design, we built a unique brand system for each product—ensuring they worked individually and as a collective. We also designed a high-converting marketing website tailored to showcase the suite’s capabilities and drive product demos.
The Impact
The suite was unveiled at a launch event and immediately gained traction—onboarding 8 customers from the event alone. With a strong brand foundation and compelling digital presence, RobustHR entered the market with confidence and clarity.
